The definition of persona is “the aspect of someone’s character that is presented to or perceived by others”. However creating personas for application design this takes on a different meaning due to the fact that the person designing the application is the one who is creating the persona/s in order to better understand who they are developing the application for. Generally the idea is to create a persona for each of the users i.e. Primary, Secondary and Unimportant Users.
This is an important step as it allows the creator to better get inside the heads of the users to understand their needs. It is then possible to identify the features and functionality that will make the application a success, and how the design can support users with different goals and level of skills.
“Personas identify the users motivations, expectations and goals responsible for driving online behavior, and bring users to life by giving them names and personalities (Calabria, 2004).” However it is not enough to use personas alone, it is still important to conduct a needs analysis to understand the tasks and goals that the application needs to accommodate.
Dictionary.com. (2015). Persona. Retrieved from Dictionary.com Website: http://dictionary.reference.com/browse/persona
Smith. J. (2012). Defining And Applying Personas to UX Design. Retrieved from tuts+ Website: http://webdesign.tutsplus.com/articles/defining-and-applying-personas-to-ux-design–webdesign-7561
UX Lady. (2013). DIY User Personas. Retrieved from WordPress Website: http://www.ux-lady.com/diy-user-personas/
Zambonini. D. (2011). A Practical Guide to Web App Success. Retrieved from Website: http://webappsuccess.com/analysing-users-with-personas.html
Calabria. T. (2004). An introduction to personas and how to create them. Retrieved from Two Steps Designs Website: http://www.steptwo.com.au/papers/kmc_personas/